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Dusk to Dawn


Refreshed website design with a focus on collecting leads.

Tools Used

WordPress, Photoshop


HTML, CSS, Javascript, PHP

The Brief

New website design that incorporates a strong sales funnel.

Dusk to Dawn is a St. Louis, MO based company that provides high-quality outdoor LED lighting fixtures, design, & installation to illuminate homes and properties.

The client was unhappy with their existing website due to low conversions and limited ability to edit the website.

Working with a strategy team, a design and user flow was created that would ultimately funnel traffic to take action on the site by calling or emailing the client to get a quote.

Dusk to Dawn
Dusk to Dawn
Dusk to Dawn - After - Sub Page 3
The Outcome

A website that the client felt confident editing themselves and using as part of their marketing.

Partnering with a digital marketing company and working closely with the client, I created the website design and developed the site utilizing WordPress.

The new Dusk to Dawn website is mobile-friendly, user-friendly and can be easily updated by the client.

Since site launch the site has been regularly updated by the client and the site has been hooked up to HubSpot to gather further insight into website visitors and track conversions.

Get in Touch

If you have a project in mind, reach out and I would be happy to discuss it with you.